Social Responsibility Panel

Corporate social responsibility is the movement aimed at encouraging companies to realize their effects on environmental and social wellbeing. The discussion of this panel will be centered around how companies can grow and be profitable, while simultaneously making local and global social impact that is both lasting and meaningful. As the technological landscape changes, so too will the way companies can make an impact. Thus, our panelists will share opinions on the trajectory and future of social responsibility in the years ahead. This panel will also teach millennials and young adults in attendance how to be both socially responsible consumers and citizens, as the world and firms alike become increasingly socially conscious. The time for social responsibility is now, and it starts with the next generation of women leaders.




Exposed to design and travel from a young age, Jessica Hendricks Yee was born in Paris and grew up outside Manhattan with eyes glued to the cases in her mother’s jewelry shop. Fascinated by indigenous cultures and spirituality, she uses design as a platform to tell powerful stories and connect people to ancient wisdom and faraway places.

Hendricks Yee was selected as a 2016 Forbes 30 Under 30, and invited to the White House as one of 60 young entrepreneurs to witness President Obama’s speech encouraging support of Emerging Global Entrepreneurs. Her jewelry brand The Brave Collection has been featured by Vogue, Glamour, MSNBC and Refinery29. Her new line, Zahava is set to launch 2018.



Sarah Friedman Hersh is a senior analyst on Vanguard’s Investment Stewardship team, covering companies in the energy, utilities, industrials, materials, and telecommunications sectors. Sarah joined Vanguard in 2016 through the MBA leadership development program and rotated through the institutional retirement plan business and the analytics consulting group. She graduated from the Yale School of Management, where she led the Responsible Investing Group and Net Impact’s career development team. Sarah previously worked in donor development and government and external relations for UJA-Federation of New York, a philanthropy serving 4.5 million people annually. She received her BA in International Studies with concentrations in the Middle East and religion from Kenyon College.



Ritu Banga is co-founder of Zoomdojo, a college to career initiative. She is a trustee of Marymount School, New York; serves on the Advisory Board of SAYA! (South Asian Youth Action); and is an advisor to Virtual Enterprises International, a Dept. of Education affiliated non-profit, and to the South Asia Business Association, Columbia University.

itu has been a guest speaker at Cornell University’s “Women, Leadership and Entrepreneurship” seminar. She has also been a speaker at various conferences at Columbia University, NYU, Vanderbilt University, and at the University of Toronto’s Rottman School of Management.

ast affiliations include: Advisory Committee of the American Institute of Architects New York; Trustee, International School of Brussels; and President, Joint Schools Association, New York. She was a board member of the Asian University for Women Support Foundation (2007-11).

Ritu is a graduate of Delhi University and the Indian Institute of Management, Ahmedabad.




The Science Behind Trends Panel

The Science behind Trends panel seeks to uncover the myriad of factors that contribute to making trends go viral. Pulling from the varied experiences and visions of prominent industry women Stephanie Fried, Julie DeLoca, Mallory Blair, and Dr. Fern Halper, this panel will delve deep into the inner-workings of media, branding, and advertising in cementing social phenomena. In doing so, panelists will discuss the ever-evolving role of technology in this field. Further, panelists will examine themes such as work-life, brand management and analytics, and the future of both their industry and positions. Finally, this conversation will touch on pivotal moments in each woman's career, the challenges involved in gender disparities or pay, and the evolution of brand marketing and analytics as these two elements become increasingly more valuable in everyday life.

Stephanie Fried is executive vice president of research, analytics and audience development at Condé Nast, leading custom insights, sales research, analytics, digital marketing and social/newsletter/SEO across Condé’s portfolio of brands.  Fried, who acts as co-chair of the IAB Research Council, joined Condé Nast from Discovery Communications were she was vice president, digital insights and marketing, and oversaw all research and marketing functions across the digital organization. 

Prior to Discovery Communications, Fried served as vice president, research insights and analytics at VEVO.  She has also held senior positions at NBCUniversal and BuzzBack Market Research, an online consumer market research firm. Stephanie has a BA with honors from the University of Michigan and an MBA from Columbia Business School.



Mallory Blair is the 29-year-old CEO and cofounder of Small Girls PR, a 45-person creative agency headquartered in NY and LA. Clients of the firm range from popular startups (Rent the Runway, Outdoor Voices, TaskRabbit) to household names (GE, L'Oreal, Malala) who turn to the company for brand communications, media relations, experiential, and influencer marketing. The team is known for engineering viral campaigns and their tight-knit company culture, traveling on #SGPRetreats together and hosting annual spirit weeks. BuzzFeed has called SGPR "one of the most successful boutique PR firms."


Mallory cofounded the agency upon graduating college and has since graced lists such as Forbes 30 under 30, Marie Claire's Top Young Guns, Business Insider's Top 50 PRs, BuzzFeed's Top Role Models for 20-Somethings, PR Week's Innovation 50 and her mother's fridge. 

Mallory is also hiring for entry-level roles. Apply at



Julie is an innovative marketer, storyteller and brand builder with expertise in retail, luxury, fashion, tech and beauty marketing and advertising. Via her consultancy, LOCA Marketing, Julie enables brands and start-ups to tell their stories to consumers, investors and customers. Before launching LOCA, Julie developed ad campaigns for global luxury brands and mass-market companies at agencies on both coasts, she was president of MODCO Creative and built successful teams at Gotham, AR NY, Roberts + Langer DDB and FCB SF. Julie led the marketing departments at Rebecca Minkoff and Eli Tahari, two of the most inspired and growth-oriented accessories and apparel brands. In addition to championing brands through LOCA Marketing, Julie mentors companies within the retail and fashion-tech space via The New York Fashion Tech Lab and Springboard Enterprises. She speaks about fashion-tech, women’s entrepreneurship and the future of retail. Julie is the mother of two young entrepreneurs, Olivia @Whistlingbaker and Ray the Sneakerhead.



Dr. Fern Halper, TDWI VP and Senior Research Director for Advanced Analytics, has
over twenty-five years of experience in data analysis, business analysis, and strategy
development. She is a recognized expert in the field of analytics and has authored
hundreds of reports and articles on data mining and information technology. She is
frequently quoted on the subject in the press. Prior to joining TDWI, Fern was a Partner
at Hurwitz & Associates, an industry analyst firm where she focused her research
primarily on analytics and cloud computing. She also spent eight years at Bell
Laboratories leading the development of innovative approaches and systems to analyze
data for AT&T marketing and business teams. Fern has taught at both Bentley College
and Colgate University. She is the co-author of numerous Dummies publications
including Cloud Computing for Dummies, Hybrid Cloud for Dummies and Big Data for
Dummies (Wiley Publishing). Fern received her BA from Colgate University and her
Ph.D. from Texas A&M University.