Corporate social responsibility is the movement aimed at encouraging companies to realize their effects on environmental and social wellbeing. The discussion of this panel will be centered around how companies can grow and be profitable, while simultaneously making local and global social impact that is both lasting and meaningful. As the technological landscape changes, so too will the way companies can make an impact. Thus, our panelists will share opinions on the trajectory and future of social responsibility in the years ahead. This panel will also teach millennials and young adults in attendance how to be both socially responsible consumers and citizens, as the world and firms alike become increasingly socially conscious. The time for social responsibility is now, and it starts with the next generation of women leaders.
CHIEF PEOPLE OFFICER, DIG INN
JESSICA HENDRICKS YEE
FOUNDER, BRAVE COLLECTION
SENIOR INVESTMENT STEWARDSHIP ANALYST, VANGUARD
The Science Behind Trends Panel
The Science behind Trends panel seeks to uncover the myriad of factors that contribute to making trends go viral. Pulling from the varied experiences and visions of prominent industry women Stephanie Fried, Julie DeLoca, Mallory Blair, and Dr. Fern Halper, this panel will delve deep into the inner-workings of media, branding, and advertising in cementing social phenomena. In doing so, panelists will discuss the ever-evolving role of technology in this field. Further, panelists will examine themes such as work-life, brand management and analytics, and the future of both their industry and positions. Finally, this conversation will touch on pivotal moments in each woman's career, the challenges involved in gender disparities or pay, and the evolution of brand marketing and analytics as these two elements become increasingly more valuable in everyday life.
EXECUTIVE VP OF RESEARCH, CONDÉ NASTE
CO-FOUNDER & CEO, SMALL GIRLS PR
FOUNDER, LOCA MARKETING
VP & SENIOR DIRECTOR, TDWI RESEARCH